Main Format
Uses animated text, graphics, icons, shapes, illustrations, and visual effects.
Uses filmed footage of people, products, locations, or real-world scenes.
Production Needs
Can often be produced from digital brand assets and approved design materials.
Usually requires cameras, locations, lighting, equipment, and filming arrangements.
Best For
Explainers, data, processes, product features, ads, presentations, and branded visuals.
Interviews, demonstrations, testimonials, events, lifestyle scenes, and human stories.
Visual Control
Design elements, movement, timing, and scenes can be created digitally.
Final visuals depend partly on filming conditions, locations, talent, and captured footage.
Revisions
Selected design or animation elements may be adjusted within the agreed scope.
Major scene changes may require additional filming or production work.
Pricing
Depends on duration, design detail, animation complexity, and required versions.
Depends on filming days, crew, equipment, locations, editing, talent, and production scale.